We’re delighted (and very proud) to be able to share this press release with you…
Village shop owner Neil Driver and Faye Ward from Welsh Water
In the year that Hull ethical cleaning products company Bio-D celebrates its 25th anniversary, directors of the business are delighted that Bio-D has been selected as the sole supplier for an innovative environmental project in Wales.
Bio-D is supporting Welsh Water by providing phosphate free laundry detergent, fabric conditioner, washing up liquid and dishwasher detergent for a whole year for a Phosphorus Reduction Project in the village of Llanddewi Brefi in Ceredigion, mid-west Wales. The overall scope of the pioneering project is to reduce the levels of phosphates entering the sewage treatment works.
A significant percentage of water bodies in the UK do not reach good ecological status and excessive nutrient levels are a contributory factor. In order to improve water quality it is therefore necessary to consider how we might reduce nutrient levels in the water environment.
This project will reduce the levels of phosphorus entering the environment and thus reduce its negative effect on fish and invertebrate species, improving the overall health of the river and increasing its recreational potential. In the long term it is hoped that this project will also reduced the carbon footprint
Each of the 150 households in the small village will be encouraged to use Bio-D Washing Powder, Juniper & Seaweed Fabric Conditioner, Washing Up Liquid and Dishwasher Powder; supplied in the village shop. The residents will be encouraged to use these products for one year initially and the water course will be monitored throughout. It is hoped that the project will also provide community and social benefits, encouraging the residents to come together to help their environment, providing a great sense of achievement; and setting the standard for other villages/ towns and cities to follow.
Bio-D’s Managing Director Lloyd Atkin is proud to be involved with the project and said: “It’s great to be able to support an initiative of this environmental importance and scale and I look forward to seeing the difference that phosphate free detergents make to the water quality in Llanddewi Brefi.”