Comet chooses Bio-D as ethical partner in unique initiative

Leading electrical retailer Comet has teamed up with UK ethical business Bio-D to sell ethical laundry products in all its stores.

The initiative sees Bio-D’s environmentally responsible, hypoallergenic and chemical free Laundry Liquid and concentrated Lavender Fabric Conditioner on sale alongside washing machines and washer dryers in 250 stores throughout the UK.

Commenting on the launch, Comet’s Assistant Buyer for Home Appliance Essentials Robert Macpherson-Smith said; “As an increasing number of washing machine purchase decisions are based on energy efficiency grades and environmental concerns, it makes sense to offer consumers a laundry brand that respects the environment too.”

Of the deal, Bio-D’s Managing Director Lloyd Atkin said; “We applaud Comet’s thinking and look forward to extending distribution of Bio-D’s best selling laundry lines both into Comet’s stores and online.”

Robert continued; “We selected Bio-D because we identified with the company’s ethos and we know that the fact that they are UK made is important to our customers.”

The new lines are in store and online now.  The RSP of the 1 litre Laundry Liquid is £4.99 and the 1 litre Lavender Fabric Conditioner is £3.99, but both are on offer for £6.00 when bought with a washer or washer/dryer.

New distributor to drive sales as Co-op highlights green growth

We’re delighted to report that we’ve just appointed a new distributor in a bid to drive sales.

Staffordshire based natural products specialist Tree of Life was selected by Bio-D Directors Sara Holtby and Lloyd Atkin following a strategic sales review a year after they bought the business from founder Mike Barwell.

Managing Director Lloyd Atkin outlined the rationale for the appointment; “We have spent the last year undertaking a thorough review of the business and are now in a position to drive sales of our biodegradable products forward.  We know from the Co-op’s report on Ethical Consumerism that expenditure on green goods and services grew 18 per cent over the past two years despite the economic downturn and thought that the time was right to mount a sales campaign.”

Tree of Life supplies over 1100 health food shops and independent retailers and will be selling over 30 Bio-D lines from later this month – look out for them in your local store.